What happens when a fast-growing DSO stops relying solely on ads?

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We partnered with Espire Dental, a multi-location DSO with 38 practices, to find out. Instead of pouring more money into Google Ads and chasing inconsistent leads, Espire turned to a new approach—and cut their acquisition costs by up to 50% while bringing in 30–50 new patients every month.

This isn’t just a feel-good story. It’s a real-world example you can use to see what’s possible when you rethink patient acquisition.

What’s inside the case study?

We dug into Espire Dental’s results so you don’t have to guess. Here’s what you’ll discover:

How they lowered acquisition costs by 50% without adding more marketing spend
The playbook for scaling patient volume across 38 locations in weeks
Simple workflows and integrations that made adoption almost effortless
Real ROI metrics you can benchmark against your own practice

This isn’t theory. It’s exactly what Espire did—and why their team called it “an incredible addition to our strategy.”

Trusted by top dentists

“If we had to rate Opencare in terms of its simplicity to integrate, it’s absolutely a 5/5 or more.”

Joshua Harvey

Signature Dental Partners

Joshua Harvey

Signature Dental Partners
“If we had to rate Opencare in terms of its simplicity to integrate, it’s absolutely a 5/5 or more.”

Joshua Harvey

Signature Dental Partners

Joshua Harvey

Signature Dental Partners
“If we had to rate Opencare in terms of its simplicity to integrate, it’s absolutely a 5/5 or more.”

Joshua Harvey

Signature Dental Partners

Joshua Harvey

Signature Dental Partners
“Opencare has really become a partner, helping to fill our schedules and make sure we have lots of new patients”

Erika Manley

Espire Dental Group

Erika Manley

Espire Dental Group
“I don’t have to worry about bringing patients in the door — Opencare will take care of it.”

Hammad Afif

Waterview Dental

Hammad Afif

Waterview Dental