Be True We are an honest office and only recommend treatment for our patients that we would have done ourselves (no over treatment planning). Be Compassionate We understand it can be difficult to visit the dentist. We show patients deep personal respect and don’t judge patients. Be Caring We greet patients with a smile and give them our undivided attention. We build relationships of trust and strive to make our patients feel important. Be Exceptional We want to exceed our patients expectations and provide each patient quality care and service. Be Happy We are a dental family that is positive, unified, and excited to come to work. Be Grateful We value our patients and understand that we would not be here if it were not for their loyalty. We want our patients to know how much we appreciate them.