What’s the difference?
Lead generation companies charge based on the number of leads they produce,
whereas patient acquisition
agencies only ask you to pay when a patient pays you. In other words, you would pay ZocDoc any time a
patient requests an appointment, regardless of whether they show up. Whereas
with Opencare, you only pay
when the patient shows up and is treated.
Why does this matter?
The volume of leads you generate does not directly correlate with your revenue. Ask any experienced
marketer: they’ll tell you that your actual conversion rate - the number of leads that become paying
customers - can vary wildly, depending on the sector, quality of lead and various other complex factors.
As a result, lead generation can often be extremely wasteful. Lead generation companies like Zocdoc are
incentivised to maximize the number of leads in your pipeline, and don’t have any accountability to your
practice growth.
As a result, Zocdoc can leave you with both a steep bill and an empty chair - which essentially doubles
the
loss you would have otherwise made. And for most dental practices, even a few such instances can have a
lasting negative impact on your bottom line.
Patient acquisition platforms like Opencare provide more benefits than Zocdoc with none of the risk. The
business model is directly tied to your revenue, which means that both quality and quantity are given
equal
weight, and you are more likely to receive a reliable stream of paying patients.
Additionally, Opencare provides transparent performance data securely from your PMS to show your return on
investment (ROI).
You can easily see how much Opencare patients spend at your practice relative to how much you spend to
acquire them.
This means your marketing budget can only produce positive ROI when used on patient acquisition, and the
returns are much easier to measure. Detailed analysis from historical data shows that the average practice
generates 228% yearly ROI working with Opencare.
